Seth Godin is one of the most prolific marketing writers today. His books, his insights and his perspectives have always impressed us in their clarity and message. This blog post communicates a point of view on “soft” skills and how critical they are for an organization. We like to call them the “hard” skills, not the “soft” skills.

I believe you will very much enjoy this post from Seth.

Let’s Stop Calling Them “Soft” Skills

Are you good at your job?
Different, easier question: Was Ty Cobb good at baseball?

It’s generally understood that Ty Cobb was a jerk. His teammates didn’t like him very much. But he’s still in the Hall of Fame. That’s because baseball keeps score… of hits, of runs and of catches.
What about your job? It’s probably a bit more complex…

Read more: Let’s Stop Calling Them “Soft” Skills