Proverb: a short pithy saying in general use, stating a general truth or piece of advice.
Sales Proverb Series: Each month we will share proverbs that apply very well to our efforts in sales. They are written with a fresh take. We hope you will find these proverbs useful as you continue to sharpen the saw in your sales efforts.
FIRST IMPRESSIONS ARE THE MOST LASTING
Paint everything you do with excellence. Believe that the first meeting is the most important, and pay attention to every detail:
- How you dress and act
- How you leave voicemail messages
- The grammar and clarity of your emails
- How you prepare and present your materials
Every touchpoint projects your professionalism and shapes the image of a trusted advisor.
AS YOU SOW, SO SHALL YOU REAP
The best salespeople give. And give some more. They give of their time, their knowledge, their experience, and their advice – all without expecting a return of any kind. They give for the joy of helping and giving, for providing value, for making a difference. This philosophy of giving creates a connection with customers and communicates your distinctive value.
DIG THE WELL BEFORE YOU ARE THIRSTY
How well do you dig and when? You will never be successful unless you have an active pipeline. If you’re not perpetually prospecting and being a hunter, your business will dry up and you’ll always be “thirsty.” Successful salespeople are always “digging the well.” They do not depend on 1-2 deals to drive their future. Hope is not a strategy.