Rainmaker Minute Fans…
For the next two weeks we are featuring a podcast interview with Tim Riesterer, Chief Strategy and Marketing Officer of Corporate Visions. Tim is responsible for leading the strategic direction of the company in thought leadership, positioning and product development. Tim is also co-author of the book “The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale” which anchors our discussion.
This book is powerful. It provides an engaging discussion and framework on how to have value conversations with a customer. I am an avid reader of everything that surfaces on the sales profession, and this book is certainly in my top 10 books in the last 3 years. It is targeted primarily to the B2B seller, and how she/he needs to think clearly around value. It goes way above other books that focus on ‘value propositions’ and provides the tools and methods to help you differentiate yourself.
I had lots of fun conducting the interview. We have segmented the podcast into two parts (17 minutes give or take) and though it is lengthier than our typical post, we strongly encourage you to listen to this powerful and engaging conversation.