Are You Measuring The Sales Metrics That Matter?

If there is one thing that just about every sales manager on the planet can relate to, it’s the feeling of getting up close and personal with a lot of numbers. Regardless of whether your department is big or small, whether you sell shoes or superconductors, we would be willing to wager that when upper management wants to talk to you, it’s in reference to new orders, revenue streams, profit margins, and other pertinent business figures… and that you pass similar measurements on to your sales team.