Understanding The Five Important Roles An Effective Sales Manager Must Fill

It usually doesn’t take more than a couple of days on the job for a new sales manager to figure out that he or she doesn’t really have one particular job – being at the front of a sales team is more like having part-time shifts as an accountant, psychologist, teacher, and occasional lion-tamer.

But while many eventually adapt and respond to the many hats they are forced to wear, only a few understand the five core roles a sales manager needs to fill… and even fewer master them.