Why Social Networking Can be Such a Great Tool for Salespeople… and How Most of Them are Misusing it

Of all the tools that have come available in the last few decades, few are as underutilized – and misunderstood – as social networking sites like Facebook, Twitter, and LinkedIn. With hundreds of millions of members each, they seem like obvious avenues to increase business, and they are. But lots of salespeople miss the boat by simply opening profiles, trying to build connections randomly, and blindly contacting others with their sales message.