Growth-Driven Sales Culture
The word CULTURE is powerful. Bruce Temkin, with the Customer Experience Professional Association (CXPA) defined it simply. “Culture is how people THINK, BELIEVE, and ACT.”
According to the latest research by Deloitte, 82% of senior executives believe that culture provides competitive advantage, and that same research demonstrates that when culture and strategy are aligned, companies can show as much as 50% differential in performance!
As leaders in the world of Sales Performance, we recognize that culture makes a significant difference. When we work with clients, it is energizing and contagious to observe superior SALES Cultures at play and how leaders invest effort to shape their culture.
Over the next several months, we are going to devote space in this blog to share what we have learned about Culture and in particular some of the characteristics of Growth-Driven Sales Cultures.
We will begin with a podcast with Mike Weinberg. Mike is the author of two best-selling books that should be part of your library: Sales Management. Simplified and New Sales. Simplified. Mike is a huge advocate on culture. You will love his energy and outlook about culture in sales and how that can move the needle!
Enjoy the listen! You will find this to be fun and insightful!