Prospecting. We all know it is a critical element of selling and many of us are simply not consistent in our reach out efforts. Let’s face it, we all wish customers would call us and then we would all be in a much better place!
Well, that is not reality. And with today’s pandemic, it is more and more essential that we focus on our skill as prospectors and new business generators.
For the next 5-7 blogs, we will focus on this topic, and share both insights, podcasts and tips on how to get serious about your new business development efforts.
We will begin with two podcasts on COLD CALLING. Yes, Cold Calling. It remains one of the most important skills of good business developers. The first two blogs will be podcasts with Greg Grimer. Greg Grimer is, in our opinion, the foremost world authority on the subject. For many years he hosted the very popular Cold Calling Podcast.
Sit back and listen to this engaging first episode. It is about 30 minutes and you can listen to it as you exercise or as you travel. I believe it will challenge you to think about how to make Cold Calling a part of your daily routine.