Building a World Class Selling Organization

Who Needs this White Paper?

This white paper was written for CEOs, VPs of Sales, VPs of Marketing and other members of the Sales and Marketing Management who are seeking to improve the effectiveness of their selling organizations.  This white paper was not written for salespeople, nor was its intent to teach your salespeople how to sell. 

Instead, it was written to hope you assess your selling organization.  This paper will help you answer questions like: Where are we strong?…. Where are we weak?… Where do we need to put emphasis in order to lift the organization to a higher level of selling excellence?

Visit the PDF Library to download this and other professionally formatted sales training articles and resources.


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Sales Effectiveness, Inc.
570 W Crossville Rd Suite 103
Roswell, GA 30075