Category Archives: Sales Effectiveness Podcast

Podcast 11 – Audience Analysis

Too many sales pros invest significant effort in crafting a message about their product and their company.  Presentations expert Marty Mercer shares valuable tips on how to analyze your audience FIRST, before preparing and delivering your presentation. Download Podcast | Subscribe via RSS Listen Now (10:49)

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Podcast 10 – Planning Effective Sales Meetings

Sales Meetings can play a significant role in motivating and aligning the sales force. Host Carlos Quintero interviews sales meeting expert Kris Hammett on best practices she has learned on designing and implementing superior sales meetings. Download Podcast | Subscribe via RSS Listen Now (15:48)

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Podcast 9 – Motivating a Sales Team

Everyone wants a motivated sales team. Yet motivation is an outcome of many variables. Host Carlos Quintero interviews successful sales leader Scott Harward who provides his experience on motivation and what is necessary to sustain a highly motivated sales team. Download Podcast | Subscribe via RSS Listen Now (12:35)

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Podcast 8 – Reducing the SILOS Between Marketing and Sales

Many people believe that the role of marketing is primarily to create demand, while the role of the sales force is to meet that demand and build loyal long-term relationships. The truth is that both Marketing and Sales do much more than that. Unfortunately in many companies, silos exist between both organizations. Host Carlos Quintero […]

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Podcast 7 – Leveraging Your Best Client Relationships

Salespeople are often lone rangers and they take it upon themselves to find and develop business opportunities. Research has shown that the best salespeople are masters at leveraging the relationships they already have to gain advantage with new prospects. In this podcast, Carlos Quintero interviews sales consultant, Bob O’Brien, who describes what selected organizations are […]

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