Click on the audio player below to hear an interview with the authors, Carlos Quintero and Nancy Sutherland.

Catalyst5 (Book)

Making the Leap from Sales Manager to Sales Leader!

A book by Carlos Quintero and Nancy Sutherland

Are you doing your best to lead your sales team, but often feel you have little direction?

Do you believe you have one of the most challenging roles in the sales organization with very few tools to help you?

Whether you are a newly-promoted sales manager or a seasoned veteran, this book will provide you with fresh ideas and clear direction to help you evolve from sales manager to complete sales leader. Throughout your career, you’ll refer to it again and again.

You will discover solid ways to:

  • Develop and implement a compelling vision with your sales team.
  • Deliver tactical results and achieve the highest sales results your team is capable of.
  • Empower your salespeople to become stewards of their own success.
  • Actively recruit and select the right talent to enhance your team.
  • Fully develop your team members’ sales skills through continuous learning.

Plus, summaries and checklists to help you track your progress.This book will revolutionize your approach to sales leadership!


COST: $15.95 plus shipping and handling. Sales tax added in GA.

 OR: Buy Kindle Version from for $9.99

What People Are Saying

Catalyst5 is a fun and easy read, packed with practical insight into becoming a successful sales leader. This little book will be an inspiration to its readers!

– Marshall Goldsmith, Wall Street Journal #1 best-selling author

Quintero and Sutherland have redefined the role of sales leadership for the 21st century. There have been many books written on sales over the years, but none have broken the code on how to make the transition from sales manager to sales leader. This new model of Sales Leadership will transform your sales organization.

– John Fayad, Publisher – Business Book Review

The genius of Catalyst5 is in the simple presentation of powerful ideas.  Carlos and Nancy turn years of research into a realistic, meaningful conversation between a mentor and an emerging sales leader, and we get to listen and learn. If you are in management or want to be in management, whether it’s sales or not, put Catalyst at the top of your reading list this year. It will give you a competitive edge.

– Scott Mastley, Mastley Performance Group, Inc.

This book outlines the keys necessary for succeeding in today’s competitive sales environment. The storyline is both witty and practical providing clear value to those seeking to grow their sales career.

– Nido Qubein, President, High Point University

Catalyst5 is a powerful and entertaining read. Quick and straightforward but at the same time quite profound in its clarity of logic and narrative style. The “five roles of the sales leader” provides an elegant structure for breaking down the core competencies of a sales manager to make clear what is expected of anyone who has assumed those responsibilities or dreams of doing so. Congratulations on creating a highly effective platform for creating and inspiring the next generation of sales leaders

– Gary Markle, Author, CEO, Energage, Inc.

Catalyst5 Making the Leap from Sales Manager to Sales LEADER reminds me of my days as a sales manager.  I wish I had this information when I started that job back in the early nineties!  I like that it reads like a story, clearly covering the essential elements of sales management. It is a quick read and focuses on the most relevant information. The five roles of the sales manager are brilliant.

-Thomas Young, CEO, Intuitive Websites

Wow! You hit the nail exactly on the head! In all of my years as a sales professional, sales manager, and branch manager in IBM; Sales Transformation Consultant; and now owner of my own sales and distribution company, I have never seen the “complete package” laid out in such a logical and compelling model. I also found the “story” approach very refreshing because you brought the principles to “life” and in terms we all relate to from our past, as well as the issues and challenges we face today. This was not just a refresher for me; it was a “wake-up call.”

– Dave Ogden, CEO, AML Communications, Inc.

About the Authors

Carlos Quintero and Nancy Sutherland are sales excellence consulting and performance improvement experts who are passionate about the sales profession and the role sales leadership plays in any company’s success. They continuously study the best practices of top sales leaders and help companies put them into practice. Their clients know them as energetic advisors with a wealth of knowledge and experience in implementing new ideas.