The VP Learning’s Role in Building Sales Excellence
As VP Learning, you set the pace and tone for how your organization learns.
You are the champion for education and continuous improvement. As your building materials customers needs and the market evolve, you are the one who can keep the sales team informed.
This is critical, as one of the major complaints building materials customers have is how little salespeople know about their business. An educated sales force can be a real competitive advantage.
Our experience is that the most important person you need to reach to impact performance is the SALES MANAGER.
Imagine the impact to your sales team’s performance if your sales managers could excel as complete sales LEADERS.
We believe that Sales Managers are the single most important change agents within a sales organization. We believe they are the most under-developed group in a sales organization, and as VP of Learning, you and your Sales VP play a powerful role in shaping their future.
Think about it. Your company, like most, promoted superior salespeople to the Sales Manager role, yet many have received little guidance on what it takes to excel as a Sales LEADER. Sales Managers are perpetually challenged due to the day-to-day dynamics of their position, and in spite of the challenges, they bear the greatest responsibility for a company’s success.
The Sales Manager of the Future will require proficiency in five roles:
- Business Manager
Our research has concluded that excellence in each of these five roles aligns with superior results.
Check out the video on this page to see how the Catalyst5 system can refocus your entire sales organization. This series of workshops, implemented over an 18-24 month period, will transform your team.
If you would like to improve the capability of your sales managers to lead, Contact Us Today