Catalyst5 - Developing the Complete Sales Leader

Sales Management Training: Catalytst5

Catalyst5 - Developing the Complete Sales Leader is a series of three development workshops designed to build a framework of best practices essential for tomorrow’s Sales Leaders.What Is Catalyst5- Developing the Complete Sales Leader?


This new paradigm of sales leadership - the five practices of LEADER, BUSINESS MANAGER, COACH, RECRUITER, TRAINER – encourages the manager to be a positive change agent.  The process will drive the skills and philosophies necessary to motivate and generate high levels of performance from their sales teams.

How is Catalyst5 Implemented?

These workshops are implemented in three stages over an 18-24 month period.

  • Stage 1 – COACH (2 days)
    • Focuses on professional growth by building on the strength of the employee. Emphasis is placed on helping, guiding and counseling.
  • Stage 2 – LEADER  / BUSINESS MANAGER (2 days)
    • Focuses on providing clarity and a compelling vision of the company’s strategy and direction to achieve performance objectives and exceed customer expectations.
  • Stage 3 – RECRUITER /  TRAINER (2 days)
    • Focuses on the Sales Manager’s ability to recruit the right talent. Builds framework for championing education and continuous improvement in sales skill at the team level.

This approach provides a continuum over an 18-24 month period for the development of the Sales Manager. During this period, the foundations of “behavior” and “state of mind” will be developed to drive positive change within the organization.

Benefits to the Participants:

  • Increases a manager’s ability to inspire people to achieve business unit goals.
  • Establishes a common methodology and language on how to coach superior performance.
  • Provides an extensive series of tools for managers to build the effectiveness of their sales teams.
  • Improves each manager’s ability to attract and retain talented employees.
  • Transitions participant from a ‘traditional’, sometimes reactive manager role into a proactive, complete sales leader.

Benefits to the Organization:

  • Increases management’s ability to inspire people and achieve company goals.
  • Empowers individuals within the company to become catalysts for positive change.
  • Shortens hiring cycles and reinforces a smooth and faster transition for employees.
  • Encourages cultural change where people are truly seen as the key to success.


Contact Us today or call (864) 349-1032 to schedule a free consultation!